Posted: 12/6/10
December 6, 2010 - Irvine, CA – Axial has announced the addition of Rodney Wills as the new Global Marketing Director. In his new position, Wills will be responsible for all Marketing efforts.
Serving nearly 5 years as Marketing Manager at HPI Racing, Rodney brings his experience in publishing, marketing, and event management to Axial. His extensive background and knowledge in various industries including automotive, snowboarding, skate, and surf make him the perfect person to direct all of Axial’s Global Marketing endeavors.
Rodney Wills released the following statement: “Axial is the market leader in the rock crawling segment. Not only do their amazing products provide great detail and workmanship, but they also understand that the RC lifestyle is much more than just producing product; the SCX10 line has really peaked my interest also because of how its full scale realism is continuing to drive the market. Now that I am a part of the Axial team, I am looking forward to growing with the company and making their brand as great and fun as their products.”
About Axial: Founded in 2005, Axial, Inc. has quickly climbed to the top of the R/C market by offering a dynamic line of class-leading radio control chassis and accessories for the entire scope of the hobby, from novice users to competitors. Every component of our product line is researched and developed to offer superior performance, durability, and style. A true lifestyle brand, Axial is regularly involved in local and national events which allow us to keep our finger on the pulse of the RC culture. We're feeling the love in return, earning coveted awards including “Truck of the Year” (Radio Control Car Action 2008), "Best Product" (RCCrawler.com 2007 – People’s Choice), and "Most Innovative Product" (RCCrawler.com 2007; RC Car Action 2008 – People’s Choice).
